I have found that one of the most frustrating things as an Internet marketer is to work on a website knowing that there are limitations to what can actually be implemented due to resource constraints. It would be great if all action items could be completed, but for many businesses, it’s ver... [click to continue...]
When creating lists in SEO, copywriters have multiple options. This article explores the ideal modifier to use when naming a list. For example, this article could be titled Top Rated Modifiers for SEO, Best Modifiers for SEO, or Popular Modifiers for SEO, but which modifier has a high chance of driving traffic and a low barrier to entry in search results? Which modifiers lead to strong user engagement metrics and a high conversion rate?
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Attention all you Ecommerce folks – the latest offering from Google AdWords should have you very excited. Though still in beta (currently available to select advertisers only), Google’s Product Listing Ads will be able help you get more bang for your PPC buck by integrating product listings from... [click to continue...]
I am sure you have been wondering where #FollowFriday has been the past couple of weeks (wink, wink)! Well, if you must know, we have been making a slight shift in how we here at Anvil Media are going to recommend who we feel are great Tweeple to follow on a weekly basis. With the new List Featu... [click to continue...]
Perhaps it’s because of the upcoming holiday season and the rush of visitors e-retailers are expecting, but there has been talk about the limitations of website analytics, particularly with respect to attribution. This is quite a touchy subject to some, especially to popular banner ad networks... [click to continue...]
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In the spirit of Halloween and the disguises that we put on one day a year, we’re celebrating our favorite character Twitter accounts today! You know the drill, if you think we’ve missed someone please add to the comments. @PeggyOlson one of our favorite Mad Men characters whose account... [click to continue...]
Ever wonder who spends the big bucks on search engine marketing? Granted we know it’s the big brands with the deep pockets, but what verticals are spending the most? MarketingSherpa released their annual Search Marketing Benchmark Guide, which includes the Top 100 SEM Spenders. How does Marke... [click to continue...]
This is a friendly reminder, if you haven’t already checked out Google’s View-Through Conversions on the Content Network, you should and soon! I know the tool was announced in the beginning of October but just in case you haven’t had a chance to play around with it see my overvie... [click to continue...]
