2010 Local SEO Ranking Factors

by John McPhee on June 10, 2010

Since 2008 David Mihm has been polling some of the industry’s top local search experts to understand and identify the top ranking factors specific to local search. The 2010 results are in! Looking back at the previous reports for 2008 and 2009, I’m noticing some shifts in what the expert... [click to continue...]

Active Link Building With Press Release Optimization

by Nick Herinckx on June 9, 2010

Like most active link builders, I’m always looking for the most effective and scalable way to increase the number of inbound links to whatever site I’m working on. In my mind, it seems that at a macro level all link building activities can be placed in one of two categories: non-scalable... [click to continue...]

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It’s been confirmed by Google that their latest algorithmic update, which has been coined “Mayday” by the folks at Webmaster World, does in fact affect long tail search queries. Google’s Matt Cutts responded to a question at the Google I/O conference by saying “this is ... [click to continue...]

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Another Round of Facebook Privacy Updates Coming?

by David Backes on May 24, 2010

Today, the Washington Post published an op-ed piece written by Mark Zuckerberg discussing the recent Facebook privacy issues. The main takeaway is that Facebook is allegedly working on a way for users to more easily control the information shared. Zuckerberg explains: We have heard the feedback. The... [click to continue...]

Google Asynchronous Tracking Code now Standard

by Kim Toomey on May 19, 2010

Back in December, Google announced the launch of their Asynchronous tracking code. This code update was optional and a great alternative for sites struggling to reduce their page load time as the code loads faster than the traditional javascript tracking. As of last week we noticed that the asynchro... [click to continue...]

Is Your Business Using Social Media

by Nick Footer on May 19, 2010

Businesses continue to lag behind in the social media revolution. Even with 56% of businesses planning to heavily or moderately increase their social media expenditure at budget time (MarketingSherpa) only 26% of all B2B companies have more than 2 years of social experience (eMarketer). If your comp... [click to continue...]

New Social Tools for Local Businesses

by John McPhee on May 13, 2010

I know, I know, another post about social media tools. Are you getting sick of hearing about these tools? If you’re a small business owner, you might want to pay attention as the two tools I’m going to discuss could greatly impact your business. It’s extremely difficult as developm... [click to continue...]

Internet-capable mobile phones are truly becoming more mainstream and more and more people are using their internet connections for more than just email access. With the release of the iPad (which yes, is classified as a mobile device by Google) these devices are becoming more like on-the-go compute... [click to continue...]

The Latest Happenings in Local Search

by John McPhee on April 28, 2010

There have been a plethora of changes happening over at Google’s Local Business Center, um, I mean Google Places. All of the changes have been positive, in my opinion, and will hopefully continue to get SMBs to claim their listing and use this great marketing tool that is Google Places. Let&#... [click to continue...]

Gain Local Citations with Lo-So

by John McPhee on March 17, 2010

Before we get into building citations, let’s first discuss the term “lo-so” or “lo-social”. It stands for “local social” and refers to the plethora of social media sites popping up that are particularly relevant to local brick-and-mortar stores, such as Four... [click to continue...]