The Anvil team was out in full force yesterday live* blogging at SearchFest 2010 (*or close to live – there were wifi issues). Please check out the SEM PDX blog for session recaps from the Anvil team and others, or look for the #searchfest hashtag in your Twitter stream! ... [click to continue...]
{ 0 comments }
If you love link building, raise your hand. Did you raise your hand? I hope not or you’d look awfully silly sitting at your desk with one hand in the air. I have yet to find someone that really loves and enjoys link building. It’s hard work. It’s time consuming and seeing results c... [click to continue...]
{ 3 comments }
Back in December TechCrunch revealed that a deal between Google and Yelp was imminent…as they were in the “final stage of negotiations”. This sent the SEO industry into a whirlwind, especially local search marketers, thinking about the possibilities of what this might become. Perso... [click to continue...]
Although this subject has been breached in multiple blog posts, articles, and tweets, it is worth re-emphasizing. Web analytics has completely changed marketing as we know it (or in my case, as I have seen it on Mad Men and read about in Scientific Advertising). Whereas, previously advertisers struggled to gather what little information they could muster through surveys, check boxes, or even “portable people meters”, web analytics provides information overload. [click to continue…]
Google recently began mailing letters to the top 100,000+ businesses that have been cited as “favorites” by Google Maps users. Google has been tracking and calculating CTR on each business’s local listing to determine who exactly those top businesses are. Apparently the results are... [click to continue...]
Most marketers push to reach as many people as possible. Generally, the greater the reach of an ad, viral video, or word of mouth marketing campaign, the more the campaign will sell. This is why Super Bowl commercials cost so darn much and why Google can charge a premium over Yahoo or Bing. Reach looks great on the revenue sheet. Gap, Coca Cola, and Colgate are big Reach proponents, but it is rarely the right approach for the smaller players (realistically, if you are reading this, you fall in this category). For us, limiting our advertisements’ reach can be our best strategy.
Google has continued to roll out new features in Google analytics, allowing the program to really compete with some of the enterprise (i.e. expensive) level platforms. One of the newer features to be released – and still in beta – is their Intelligence reporting which allows you to set u... [click to continue...]
Anvil is proud the announce the release of our latest white paper, “The Marketer’s Guide to Getting Started with Pay-Per-Click (PPC) Marketing”. Anvil’s free Pay-Per-Click (PPC) marketing white paper is a beginner’s guide to PPC management, which includes PPC strategies, benefits and an ov... [click to continue...]
Google Maps is quickly becoming all the rage within the small to medium sized business (SMB) category. Well, Google Maps has been around for a few years now and the savvy small business owner has most likely taken full advantage of what Maps has to offer (i.e. increased visibility, credibility and m... [click to continue...]
{ 3 comments }
