by Kim Toomey on September 2, 2010
Anvil is pleased to announce the release of yet another free whitepaper. This time, we’re speaking to all the data lovers out there with an introduction to installing, configuring and deciphering Google Analytics.
This whitepaper is aimed towards both marketers and webmasters who have yet to i... [click to continue...]
by Leisa Hall on August 30, 2010
Did you know that in addition to tracking conversions using the AdWords conversion tracking pixel, you can also IMPORT data from Goals that are configured in your linked Google Analytics account? Well, if you didn’t know it before, consider yourself now informed.
This isn’t a new feature... [click to continue...]
by David Backes on August 26, 2010
I’m going to start at the end, because really, this is the good stuff–what we’ve all been waiting to find out. Did the infamously viral The Man Your Man Could Smell Like campaign actually move the needle?
The Old Spice Man: Big Win for the Proctor & Gamble Brand
1.5 billion... [click to continue...]
by David Backes on August 18, 2010
Well it looks like Facebook insights for Domains is finally working! As I reported last month, Facebook Insights for Domains had been broken ever since it was launched several months ago. If you haven’t checked your Facebook Insights for Domains data recently, log in and check it out. Let us k... [click to continue...]
by Hallie Janssen on August 6, 2010
We have been feverishly working on our latest white paper, “The Marketer’s Guide to Location-Based Social Networking,” and are pleased to announce that you can download it today all for the low price of $0.00!!
This white paper is aimed at marketers trying to understand if their ta... [click to continue...]
by Leisa Hall on July 21, 2010
Strong brands that operate online businesses are likely to see a high volume of sales from branded keywords since these searches are performed by users who are already aware of the brand and, likely, the brand’s specific product they are interested in. However, there is enormous opportun... [click to continue...]
by Kim Toomey on July 13, 2010
A few weeks ago, the popular social media dashboard Hootsuite released a new edition with lots of shiny new features. When the updates were first announced, I was most excited about the integration with Google Analytics. However, now that I’ve had time to explore this feature I discovered that... [click to continue...]
by David Backes on July 9, 2010
Back, oh maybe a couple months ago now, Facebook rolled out some pretty impressive updates. One that we were most excited about was adding a shiny new “Like Box” to our own website. The idea was that users logged into Facebook could “Like” a website, and this data would be ... [click to continue...]
by John McPhee on June 24, 2010
I recently saw a tweet from eMatador highlighting their definitive list of local search directories, and felt the need to pass this along this fantastic list to our loyal readers as well. For local businesses looking to increase their rankings in the local search results, ideally the 7 pack, it is ... [click to continue...]
by David Backes on June 21, 2010
According to a recent study carried about by TubeMogul, Facebook video viewers are more engaged and more likely to click on ads. Additionally, Facebook is the #5 online video site by monthly views (at over 41,000) according to ComScore. This puts Facebook head of Hulu, CBS, and Viacom. Additionally,... [click to continue...]
